Imagine a site with one dominant trader and several weak ones. The dominant trader always gets the top priority and receives the most traffic, leaving weak traders to grow slowly or not at all.
Out Settings solve this by distributing traffic among roughly the top 10 traders. Instead of always giving the first click to the priority leader, clicks are randomly distributed while still favoring higher priorities. You control the distribution ratio. For example, the top trader might receive 50% or 99% of clicks, with the rest distributed among other traders.
There's a default ratio for smooth distribution. Feel free to experiment!
Example:
In the chart below, if a visitor makes a click, the top-priority trader receives it with 23.81% probability.